This past weekend, I finally visited the new location of Boxer Donut in Nyack, NY, just across the Hudson River. Boxer is a great story of suburban SMB donut success. It previously was known as Gypsy Donut, then about five years ago, employee Eric Brown acquired the business and gave it the current name. Then this past December, Boxer moved into a new, larger location across the street. Oh and in between, they also launched a donut bus!
Upon arriving on Franklin St. in Nyack, the first thing I noticed was an old Gypsy Donut sign still on a wall at the corner. It was a great reminder of the history of the business (the boxer dog evolved into the current human boxer logo) and how far it has come. Part of me hopes it stays there forever. I was excited to walk up to the new shop and see a line down the street – it was a signal that the business is doing well.
Inside, there is much more seating than in the old location, including a counter with stools, some small tables and a couch area. The buildout of the new space looks great, and it was encouraging to see a full kitchen in the back. In fact, the Boxer team has been adding some savory additions to the menu, including biscuits and sausage gravy when I visited and cornbread donuts with a queso glaze this past Super Bowl Sunday.
I had ordered their Valentine’s Day special box (a steal for $20), which included a number of flavors like vanilla, strawberry and chocolate frosted with sprinkles, strawberry jam filed and passion fruit curd filled donuts. It was a great specialty box and all the flavors were enjoyable. My favorite was the strawberry jam filled (the vanilla “O” in “Love”).
Overall, I am so excited to see the success and recent move of Boxer Donut, and it was great to check out the new spot. It’s a frequent pit stop for large bike groups, so just keep that in mind when visiting. Definitely worth a visit and even a special trip – try the marbled old fashioned donut (my favorite) if you go!
Jason is obsessed with customer service, both at donut shops and beyond. His current favorite donut is Wild Blueberry from Doughnut Plant.