Last weekend, I was traveling for a family event and stopped off at Honey Dew Donuts in Mansfield, MA. I learned that it’s actually a chain (corporate and franchise) localized in New England, with 145 locations from Rhode Island to New Hampshire.
The idea of a “local chain” isn’t that common in the donut world anymore – while we have a few chains in NYC, most donut shops today are either ultra-local (single location) or national (Dunkin’, Krispy Kreme, etc.) – so it was cool to check out Honey Dew.
The Honey Dew experience felt like Dunkin’ with nice upgrades built in – the customer service was ultra-friendly and helpful and the donuts themselves were much higher quality. I wanted to try a bunch of different flavors, so I got a dozen, and I asked the employee helping me for recommendations. She was more than happy to assist, and reminded me that anyone getting a dozen donuts in Massachusetts better not forget a Boston Cream. And when their signature “Mansfield” donut was sold out, she gave us the last three donut hole versions instead.
I tried a bunch of flavors, and my favorites were the Chocolate Honey Dip, Blueberry Cake (I always try blueberry) and Cinnamon powdered. The first two reminded me of the Peter Pan/Donut Pub style (deep fried plus sweet glaze), but on the lighter side, while the Cinnamon was my favorite. It was super light and almost refreshing.
Overall, it was great to support a business like Honey Dew that has been going for so long and has had success with the multi-location regional model. I’ll definitely be back.
Jason is obsessed with customer service, both at donut shops and beyond. His current favorite donut is Wild Blueberry from Doughnut Plant.