This weekend saw the return, once again, of Doughnut Plant in New York City. After closing at the start of the pandemic, the iconic local chain reemerged at the start of the summer before having to close down again as they battled to keep their numerous locations open and stocked with delicious goods. As Jason and I have both written about, the virus continues to impact small, local businesses and the restaurant industry has suffered tremendously, which is why we take every opportunity we can to support them through this time.
Earlier this week, Doughnut Plant took to social media to announce a pop-up style return set for this weekend at their flagship spots in Brooklyn and Queens with a reduced, albeit spectacular, menu. In their best efforts to reduce cost and use their resources strategically, this weekend’s menu consisted of a few cake classics (Wild Blueberry and Carrot Cake were there, so my wish had come true) as well as their sensational seasonal favorite, Apple Cinnamon. Maybe it’s the limited availability or the hype that I had built up in my head waiting for this day to come, but it’s quite possible that the batches from this weekend were the best ever. Biting into the Apple Cinnamon was like tasting Autumn in full glory. The decadence was rich, the texture perfect, and it somehow exceeded all expectations. While I wish they could be open every day, I know the logistics in these circumstances must be an absolute nightmare so I will wait patiently and for as long as needed until they can return to their full standards, but I’ll gladly welcome another pop-up as well. Whatever comes next for this institution, I’ll be there ready to give it my full support!