A few weeks ago, Jason sent me a link that Dunkin’ (formerly, and always in my heart Dunkin’ Donuts) was dropping something new for Halloween this year… a spicy ghost pepper donut. I laughed it off as we both found it strange. Somehow in the past week, this treat has become near meme level in its consumption. A friend of ours tweeted at us and asked for a review, my employee sent me a picture of him eating one, and another friend in Massachusetts went to a few Dunks to get his hands on one as well. What I thought was a really dumb marketing gimmick had actually taken off for the fast food chain. So, after spending over an hour in line to vote early in NYC, I grabbed one for myself to finally get a take on this weird, possible disaster of a donut.
I’ve stated before that as a Massachusetts native, there will always be a soft place in my heart for Dunkin’ and how their version of the Boston Creme was a staple of my childhood, but this was really pushing it. Regardless, I did my best to try it with an open mind. If anything, trying this gave me more faith that a regular donut from Dunkin’ isn’t as bad as I remember and doesn’t taste as mass produced as I expected or remembered (I’ll save my thoughts on Krispy Kreme for another day and still have not made my way to their new monstrosity of a store in Manhattan). The donut is a traditional Strawberry frosted yeast donut and that part actually tasted pretty great. It was light and fully, not too greasy, and the frosting didn’t taste like pure sugar. It was a pleasant surprise. The Ghost Pepper that tops the donut in sprinkle form is obviously where it falls apart. To me, this wasn’t spicy, but rather the sprinkles (or whatever they are) had more of a Pop-Rock like sensation that tasted like a heated cinnamon candy, nothing spicy whatsoever. Sure, it gave the donut some extra texture, but either this thing really is lacking heat, or I had a dud. From the beginning, I knew the hype would be hard to live up to and I felt pretty right by the end. Cool in concept, but severely lacking in execution and not worth going out of your way to experience. Stick to the Boston Creme.