One of the newest editions to New York City’s growing donut shop population is The Dough Club, the city’s first Pon-de-Ring mochi donut shop. Located in Chinatown just off Canal St, the Dough Club specializes in the Japanese style that has been popularized around that country by their local Mr. Donut and uses fresh ingredients to serve up six unique flavors daily.
The shop itself is a small, narrow storefront with bright white paint and marble table on golden legs. It’s a clean, inviting space with a neon sign near the counter that reads “rollin in the dough” in brilliant pink. The donuts themselves are soft, light, and fluffy and the mochi gives them a nice, subtle chew. They’re also stunning to look at and like their sistershop next door, Taiyaki, these are some truly Instagramable donuts, but while they dominate in appearance, they lack in overall enjoyment. On my visit, I opted for the Purple Pebble, Miso Bacon, and the Cookies and Creme (I split them with a friend). In the pon-de-ring style, these donuts easily rip off into small, munchkin-esque balls that make them easy for sharing. The Purple Pebble had a nice sweetness and the added Fruity Pebble cereal gave it a solid crunch. The Miso Bacon really had a heavy smoked-meat flavor and not much sweetness as at all, a real savory treat that wasn’t my personal favorite. The Cookies and Creme was the most straight-forward of them all, the cookie adding some nice new texture to the dough’s light chew and overall was the most promising in flavor.
It’s nice to have a new style in town and not a rehash of the craft vs classic or cake vs yeast that exist in so many other shops.
Miso Bacon: 5/10
Purple Pebble: 6/10
Cookies and Creme: 6/10