Tag: maddonuts

Posted on

MAD Donuts pop-up last weekend

MAD Donuts

Last Sunday, I was excited to hop in the car and drive up to North Salem, NY for the latest donut pop-up by MAD Donuts, White Plains’ own artisanal donut specialist. We’ve written about MAD Donuts before, and it’s exciting to see owner Matt scheduling these pop-ups.

Matt truly is a special talent – his yeast donuts are always light and airy, and his toppings and fillings well-balanced, flavorful and never too intensely sweet. Also, his apple fritter remains the best I’ve ever had, despite some good competition here in the NYC area.

For this trip, I pre-ordered the pop-up five-pack, which included one each of these donuts – matcha white chocolate, hot chocolate, vanilla bean glazed and Bailey’s filled, plus one apple fritter. It was fun to try each of them and to share them with my family.

Starting with the apple fritter, it continues to impress every time I have one. I’ve realized that a good fruit fritter for me is defined by two factors – whether I primarily taste dough or filling, and the quality of the filling itself. With Matt’s fritter, I always taste apple, not just deep-fried dough, which I like. With some other fritters, I have to fight through bites of dough to finally discover the filling. And the filling itself is always outstanding – intense apple flavor that’s not overwhelmingly sweet and is very clearly homemade.

The rest of the box was also strong – Matt’s vanilla glaze is a study in delicious simplicity, basically a perfect donut. The hot chocolate donut was interesting and balanced – bittersweet chocolate icing studded with mini marshmallows and a dollop of marshmallow fluff that my daughter took care of before I could try it. My wife was excited about the Bailey’s filled donut and I knew it was good when there was only one bite left for me. It delivered with a smooth, flavorful filling and great visual appeal with chocolate curls scattered on top. The only miss for me was the matcha white chocolate, maybe because I’m not a big fan of either flavor. But I admire Matt trying new things.

It was great to have MAD Donuts again and I’m really happy Matt is back after a really tough year. He is great at what he does, and it’s important for us to have local bakers sharing their creativity with others, and especially outside NYC. MAD Donuts has an upcoming schedule of pop-ups – keep an eye on Instagram and their website for the latest dates and locations.

Posted on

The return of MAD Donuts

MAD Donuts

A couple weeks ago, MAD Donuts in White Plains, which I first wrote about back in November, reopened for the first time since closing because of COVID-19, this time as a pop-up. It was emotional for me to chat with the owner, Matt, and to hear about how the business had changed so dramatically since his grand opening in Westchester Mall.

While it was tough to process the impact of the pandemic on Matt, his family and his staff, it was also great to see him doing what he loves to do, and the results remain spectacular.

I was lucky enough to snag a four-donut sampler (Vanilla Bean Glazed, Chocolate Iced, Piña Colada and an unbelievable Lemon Meringue) and a two-pack of their one-of-a-kind apple fritters, which remain a thing to behold. As big as my face, the fritters are just so good. I always say I am just going to have a bite, and I always eat the whole thing. The tart granny smith apples contrasted with the sweet cinnamon glaze gets me pumped up every time.

MAD Donuts apple fritter and recent pop-up donut sampler

As both Marc and I have written here, our local donut spots have gotten hurt so badly by COVID-19. Even NYC stalwarts like Doughnut Plant have struggled to figure out how to open in a way that makes sense. So I got immense joy from seeing Matt, his shop and his amazing donuts again. He just announced that the next MAD Donuts pop-up will be on Saturday, October 10, and I encourage anyone in or near Westchester County to place an order.

Posted on

MAD Donuts: Frosty Flakes and Maple Bacon

As Jason mentioned back in November, MAD Donuts is a hot new spot in Westchester Mall serving up some of the best donuts in the tri-state area outside of the five boroughs and like many other places, with a new year and season comes their new menu.

This weekend, I made the trip out of the city and went to visit Jason in Westchester so we could try out some of the new items on the menu. Funnily enough, despite our love and constant conversation over the sweet treats, it’s not often we’re actually eating donuts together. I went for the Frosty Flakes and Maple Bacon and Jason went with the classic Cinnamon Sugar and Apple Fritter. While Jason’s were truly delectable and the Apple Fritter does indeed live up to the hype, the Frosty Flakes was my highlight of the day. These are yeast donuts so they’re quite large in size and powerful in flavor. The texture is pretty think for yeast and not so light and fluffy, but that is not a problem. The icing was the standout for me on this guy. Instead of a basic sugary vanilla coating with Frosted Flakes cereal on top, the brains at MAD Donuts made a cereal milk icing which really elevates the flavor and makes it just sweet enough and gives an incredible balance to the crunchy pieces of cereal.

The Maple Bacon is another great gem on their menu, albeit a bit more inline with others you can find around the area. The sweet maple is quite generously poured over the donut and the tiny bacon bits add just the right amount of chewy texture without it becoming the main focus. The icing was like a sheet and broke off in chunks which made getting all the flavors in one bit a slight challenge, but a rewarding one at that.

Frosty Flakes: 9/10
Maple Bacon: 8/10

Posted on

MAD Donuts grand opening – White Plains, NY

MAD Donuts

I was lucky enough to stop by the grand opening of MAD Donuts in Westchester Mall yesterday, and I was so happy for owner Matt and his family. While NYC is flush with gourmet and specialty donut shops, we are desperately thin where I live in the northern suburbs, so it’s exciting to have MAD open and changing that.

Matt and team did a great job on the aesthetics of the shop – it’s bright white inside and welcoming. The location is also prime, near a corner on the Retail 3 level across from the few chain eateries remaining now that the 4th floor “Savor” food court is open.

I knew I had to try the apple fritter, which is so big that it gets its own display case. I decided to stick with the Fall flavors theme and pair that with the caramel apple cider.

Apple fritter and caramel apple cider from MAD Donuts in White Plains, NY

Other flavor options on opening day included pumpkin pie, cranberry iced, vanilla bean glazed, chocolate iced, PB&J, lemon meringue and brown sugar custard.

The apple fritter deserves the attention and press it’s been getting – the flavor balance and texture are awesome. You get a crunchy exterior, a touch of sweet with the vanilla and cinnamon icing, then a fun interior with soft apple bits and the classic yeast donut dough. The caramel apple cider also was great – not too sweet, which I really appreciate, with great apple flavor. The two together were a great pairing.

Scores: Apple fritter – 10/10; Apple cider caramel – 9/10

I am so pumped that MAD is open, and so happy to support a local small business owner where I live. You can follow MAD Donuts on Instagram, Twitter and Facebook.