Tag: suburbs

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MAD Donuts pop-up last weekend

MAD Donuts

Last Sunday, I was excited to hop in the car and drive up to North Salem, NY for the latest donut pop-up by MAD Donuts, White Plains’ own artisanal donut specialist. We’ve written about MAD Donuts before, and it’s exciting to see owner Matt scheduling these pop-ups.

Matt truly is a special talent – his yeast donuts are always light and airy, and his toppings and fillings well-balanced, flavorful and never too intensely sweet. Also, his apple fritter remains the best I’ve ever had, despite some good competition here in the NYC area.

For this trip, I pre-ordered the pop-up five-pack, which included one each of these donuts – matcha white chocolate, hot chocolate, vanilla bean glazed and Bailey’s filled, plus one apple fritter. It was fun to try each of them and to share them with my family.

Starting with the apple fritter, it continues to impress every time I have one. I’ve realized that a good fruit fritter for me is defined by two factors – whether I primarily taste dough or filling, and the quality of the filling itself. With Matt’s fritter, I always taste apple, not just deep-fried dough, which I like. With some other fritters, I have to fight through bites of dough to finally discover the filling. And the filling itself is always outstanding – intense apple flavor that’s not overwhelmingly sweet and is very clearly homemade.

The rest of the box was also strong – Matt’s vanilla glaze is a study in delicious simplicity, basically a perfect donut. The hot chocolate donut was interesting and balanced – bittersweet chocolate icing studded with mini marshmallows and a dollop of marshmallow fluff that my daughter took care of before I could try it. My wife was excited about the Bailey’s filled donut and I knew it was good when there was only one bite left for me. It delivered with a smooth, flavorful filling and great visual appeal with chocolate curls scattered on top. The only miss for me was the matcha white chocolate, maybe because I’m not a big fan of either flavor. But I admire Matt trying new things.

It was great to have MAD Donuts again and I’m really happy Matt is back after a really tough year. He is great at what he does, and it’s important for us to have local bakers sharing their creativity with others, and especially outside NYC. MAD Donuts has an upcoming schedule of pop-ups – keep an eye on Instagram and their website for the latest dates and locations.

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MAD Donuts grand opening – White Plains, NY

MAD Donuts

I was lucky enough to stop by the grand opening of MAD Donuts in Westchester Mall yesterday, and I was so happy for owner Matt and his family. While NYC is flush with gourmet and specialty donut shops, we are desperately thin where I live in the northern suburbs, so it’s exciting to have MAD open and changing that.

Matt and team did a great job on the aesthetics of the shop – it’s bright white inside and welcoming. The location is also prime, near a corner on the Retail 3 level across from the few chain eateries remaining now that the 4th floor “Savor” food court is open.

I knew I had to try the apple fritter, which is so big that it gets its own display case. I decided to stick with the Fall flavors theme and pair that with the caramel apple cider.

Apple fritter and caramel apple cider from MAD Donuts in White Plains, NY

Other flavor options on opening day included pumpkin pie, cranberry iced, vanilla bean glazed, chocolate iced, PB&J, lemon meringue and brown sugar custard.

The apple fritter deserves the attention and press it’s been getting – the flavor balance and texture are awesome. You get a crunchy exterior, a touch of sweet with the vanilla and cinnamon icing, then a fun interior with soft apple bits and the classic yeast donut dough. The caramel apple cider also was great – not too sweet, which I really appreciate, with great apple flavor. The two together were a great pairing.

Scores: Apple fritter – 10/10; Apple cider caramel – 9/10

I am so pumped that MAD is open, and so happy to support a local small business owner where I live. You can follow MAD Donuts on Instagram, Twitter and Facebook.